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Dodgers announce partnership with Uniqlo, new Dodger Stadium field name

March 26, 2026

LOS ANGELES — When the Dodgers exit their dugout on Thursday evening for their season opener against the visiting Arizona Diamondbacks, they’ll step onto the same field as last season, only this one has a new identity.

The Dodgers officially announced on Wednesday afternoon that they have formed a partnership with Japanese apparel company Uniqlo to rename the field at Dodger Stadium for the first time in the venue’s 64-year history.

Uniqlo Field at Dodger Stadium is now the name of the diamond where the Dodgers will play their home games as they pursue a third straight World Series title.

Uniqlo began as a textile manufacturer in 1984 under billionaire founder Tadashi Yanai, but it has grown into a global retailer with more than 1,000 stores worldwide, making Yanai the richest person in Japan with an estimated value of $50-$60 billion.

Uniqlo opened its first Southern California store in 2014 at South Coast Plaza in Costa Mesa and soon after added stores at the Glendale Galleria and Northridge Fashion Center.

More recently, the company opened stores at the Brea Mall last April and the Mission Viejo Mall in August.

“We try to be the best on the field. We try to be the best in our community. We try to have – and do have – the foremost beautiful place ever built to play and watch the game of baseball, so we would have to find a brand that is equal to all of those things and that’s what we have done,” Dodgers president Stan Kasten said during the on-field press conference. “Uniqlo stands for the same things that we do, and we could not be prouder to finally have this come together.”

The 300-acre complex in the Elysian Park neighborhood of Los Angeles will continue to be named Dodger Stadium, but the field’s new name is now spelled out on a large red and white sign above the center field batter’s eye, and the company logo is visible on signage throughout the stadium, including the facade beneath the press box and on the grass along both baselines, according to the news release.

The naming rights deal leaves the New York Yankees, Boston Red Sox, Chicago Cubs, Kansas City Royals, Baltimore Orioles, Washington Nationals and the Angels as the only MLB teams without a similar partnership.

“When you talk about best in class, and you think about the customers, or the fans, those two words are synonymous,” Dodgers manager Dave Roberts said. “And when you see the Dodgers organization led by Mark (Walters) and ownership, and you see the Yanais and what they’ve created with Uniqlo, this is just two best-in-class companies, organizations, that have executed a partnership.”

The Dodgers hired the sports marketing agency SPORTFIVE in the spring of 2022 to help secure sponsorship deals for the franchise, specifically a naming-rights partnership for the field and a jersey patch agreement.

The jersey patch went to Guggenheim Partners, part of Guggenheim Baseball Management, which has owned the Dodgers since March 2012, while the field naming rights continued to be shopped around.

The value of the naming rights continued to grow after the Dodgers signed Japanese two-way superstar Shohei Ohtani prior to the 2023 season, and even more so after the Dodgers won World Series titles in 2024 and 2025.

The Dodgers also signed Yoshinobu Yamamoto prior to the 2024 season and fellow Japanese right-hander Roki Sasaki a year later.

The Dodgers had already formed partnerships with multiple Japanese companies, including All Nippon Airways (ANA), Toyo Tires, and THK, and the arrival of the Japanese players also spurred the interest of Uniqlo, which plans to continue expanding its U.S. footprint with new locations in Chicago, San Francisco, New York City, Miami, Austin, and Houston.

“The Dodgers are the team that Japan, Japanese players and Japanese leagues owe the most,” Tadashi Yanai said. “And on top of that, the Japanese outstanding players all joined major league baseball. … This is exactly the American dream, and that’s being supported by the Dodgers, and we’re very grateful.”

Koji Yanai, who oversees global marketing initiatives at Uniqlo and its parent company, Fast Retailing, said Uniqlo began discussions with the Dodgers about a year ago but never pushed for adding its name to Dodger Stadium.

“It was a very, very constructive discussion,” Koji Yanai said. “We are aware this is such a beloved name of the stadium, therefore, we did not have the idea to change the name.”

Dodger Stadium, which opened in 1962, is the third-oldest stadium in MLB behind Fenway Park (1912) and Wrigley Field (1914).

Orange County Register

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Dodgers announce partnership with Uniqlo, new Dodger Stadium field name

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