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    Salt & Straw series spotlights ice cream that tastes like breakfast cereal
    • March 25, 2024

    Salt & Straw ice cream’s Snap & Crackle Marshmallow Treats flavor returns for the final weekend of the shops’ Cereal-sly Delicious series. Only available this month, the collection includes other flavors inspired by nostalgia-inducing childhood cereals: Pots of Gold & Rainbow, Peanut Butter Brownie Cereal Puffs, Cornflake Cookies with Marionberry Jam, and OffLimit  Zombie with coconut and pandan. The ice cream that Chrissy Teigen inspired is reminiscent of marshmallow cereal treats.

    “The hype around this flavor is all thanks to our friend, Chrissy Teigen,” said Tyler Makek, co-founder and head ice cream maker at Salt & Straw. “We first launched this flavor in 2019, and Chrissy became obsessed. She tweeted that she wanted even more brown butter treats inside, so of course, I went straight to our R&D test kitchen to spin and handpack custom pints with double the treats that we named, fittingly, ‘Rice Chrissys.’ ”

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    Snap & Crackle Marshmallow is Malek’s rendition of marshmallow brown butter treats mixed and toasted into a florentine cookie. It’s churned into a malty, toasted graham-flavored ice cream.

    “We love taking a high-brow, fine-dining pastry approach to a low-brow, nostalgic ingredient like Rice Krispies,” adds Malek. “Our fans fell in love with the flavor and the fun story that ensued, so we launched it again in pints during COVID to bring a little joy back into the world. We bake the cereal into a florentine cookie recipe that is an almost perfect homemade replica of the old Rice Krispie Treat Cereal (a personal fave of mine)  and then fold it into this malty, salty ice cream.”

    Snap & Crackle Marshmallow Treats is among the ice cream varieties inspired by children’s breakfast cereal being offered at Salt & Straw this month as part of the chain’s “Cereal-sly Delicious” series. (Courtesy of Salt & Straw)

    Teigen shared on social media that at the time, her family (she currently has four kids with singer John Legend) were rationing half-bites of ice cream because she savored it so much. Teigen’s enthusiasm led to the ice cream being featured on “The Today Show.” Demand skyrocketed. Salt & Straw was urged to churn more.

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    “When it wasn’t on the menu the following years, fans were so upset so of course we had to get back in the kitchen. All together this recipe has a subtly decadent texture and is oozing with nostalgia, and we can’t wait to share this with all the SNAP stans out there for a limited time!” he said.

    Salt & Straw announced that Snap & Crackle Marshmallow Treats will return on Friday, March 29. The chain has 13 Southern California locations including Anaheim, Culver City, Glendale, Manhattan beach, Newport Beach, Pasadena, West Hollywood and several in Los Angeles.


    ​ Orange County Register