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    Rams to increase season ticket prices for first time since move to SoFi Stadium
    • October 17, 2023

    The Rams are raising the price of season ticket packages for the 2024 season, the organization announced in an email to season ticket holders on Tuesday.

    Previously, Rams’ season ticket packages began at $600 per season ($60 per game) and ranged up to $3,750 ($375 per game). Prices will now range from $720-$4,050, with the Rams stating that 52% of the stadium will see an increase of $10 per game or less.

    “We thought our price increase was reasonable overall given the context of normally teams raise ticket prices each year; we haven’t for three years,” Rams chief operating officer Kevin Demoff said on a call with reporters. “This is a pretty moderate increase coming off of three years without an increase.”

    The price hike represents the first since the Rams began playing games at SoFi Stadium with fans in attendance in 2021. As the Rams were selling the first season ticket packages for SoFi while still playing at the Coliseum, the organization pledged to freeze ticket prices for the first three years at the new stadium.

    That was originally supposed to run from 2020-2022, but fans were not allowed to attend games during the 2020 season due to COVID-19, so 2023 was the last season of the Rams’ price freeze.

    “There was a science to where these tickets went up which was based on, what’s the actual value of these tickets as they exist?” Demoff said. “I think as you look forward to the next wave of this team, the next wave of investment that’s coming ahead of this next iteration of team, to continue to do the things we’ve done, this will help fuel this process as well. Quite frankly, the value of our tickets, if you look at them from our fans on the secondary market, they warrant an increase to meet the kind of the market data that has been valued.”

    Demoff said the price increase is not related to the rising NFL salary cap, but more a reflection of the costs of operating SoFi Stadium. When the Rams first set season ticket prices in 2018, they were merely projecting the labor and utility bills that would be needed to run the venue.

    The price hike comes not after the Rams won the Super Bowl in Feb. 2022, but after an off-season in which the Rams allowed several expensive veterans to leave via free agency while resetting the team’s salary cap situation after outsized spending in pursuit of that championship run.

    “This has always been a team that’s has invested in our players, invested in our coaches,” Demoff said. “Because the salary cap this year did not allow for that type of investment, isn’t how we look at this team going forward. Next year, we have a full complement of draft picks as of right now, plus probably four compensatory picks. We have close to $50 million of salary cap space to be able to go invest in new players, to make the kind of trades we’ve made.”

    In correspondence with the price increase, the Rams announced two new benefits for season ticket holders as a result of fan surveys conducted each August and December.

    The first is a ticket turnover program. If season ticket holders know they can’t make it to certain games on the schedule and don’t want to deal with the secondary ticket market, they can sell up to three games’ worth of tickets back to the Rams for a credit toward the next year’s package.

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    And then the Rams will also begin offering a food and beverage discount to season ticket holders. Depending on whether they have reserve, premiere or club-level packages, fans will get a 15-30% discount on food and non-alcoholic drinks.

    “We hear it from our season ticket holders, ‘Help me out financially,’ ” said Dan August, the Rams’ executive vice president of consumer revenue and strategy. “To the point of we’re making more money off raising tickets, we want to invest it back into benefits and we want to give it to our season ticket holders, our Rams fans. And this is one that, the more games you attend, the more dollars you will save in total.”

    ​ Orange County Register