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    SURFscapes rides a wave into Surf City
    • April 30, 2023

    Visitors check out the booths of surf and outdoor companies as they show off their products at SURFscape on Saturday, April 29, 2023, in Huntington Beach. The event took place in the beach-side parking lot along Pacific Coast Highway a few blocks south of the Huntington Beach Pier. (Photo by Mark Rightmire, Orange County Register/SCNG)

    Kevin Keller speaks to visitors at the Visit Huntington Beach booth at SURFscape on Saturday, April 29, 2023, in Huntington Beach. Surf and outdoor companies show off their products at booths during the event which took place in a beach-side parking lot along Pacific Coast Highway a few blocks south of the Huntington Beach Pier. (Photo by Mark Rightmire, Orange County Register/SCNG)

    A surfer walks past the booths of surf and outdoor companies displaying their products at SURFscape on Saturday, April 29, 2023, in Huntington Beach. The event took place in the beach-side parking lot along Pacific Coast Highway a few blocks south of the Huntington Beach Pier. (Photo by Mark Rightmire, Orange County Register/SCNG)

    Gabriela Currid, left, and her sons, Liam, 8, and Gavin, 6, of Santa Cruz, have their photo taken on a surfboard inside a wave at the International Surfing Museum booth at SURFscape on Saturday, April 29, 2023, in Huntington Beach. Surf and outdoor companies show off their products at booths during the event which took place in a beach-side parking lot along Pacific Coast Highway a few blocks south of the Huntington Beach Pier. (Photo by Mark Rightmire, Orange County Register/SCNG)

    Boxes of, The Endless Summer, 500 piece jigsaw puzzle for sale at the Monster Wave Company booth at SURFscape on Saturday, April 29, 2023, in Huntington Beach. Surf and outdoor companies display their products during the event that took place in the beach-side parking lot along Pacific Coast Highway a few blocks south of the Huntington Beach Pier. (Photo by Mark Rightmire, Orange County Register/SCNG)

    The Roxy booth at SURFscape on Saturday, April 29, 2023, in Huntington Beach. Surf and outdoor companies show off their products at booths during the event which took place in a beach-side parking lot along Pacific Coast Highway a few blocks south of the Huntington Beach Pier. (Photo by Mark Rightmire, Orange County Register/SCNG)

    A dog takes a break in front of the Billabong booth as surf and outdoor companies display their products at SURFscape on Saturday, April 29, 2023, in Huntington Beach. The event took place in the beach-side parking lot along Pacific Coast Highway a few blocks south of the Huntington Beach Pier. (Photo by Mark Rightmire, Orange County Register/SCNG)

    Some of the various items available at the Visit Huntington Beach booth at SURFscape on Saturday, April 29, 2023, in Huntington Beach. Surf and outdoor companies show off their products at booths during the event which took place in a beach-side parking lot along Pacific Coast Highway a few blocks south of the Huntington Beach Pier. (Photo by Mark Rightmire, Orange County Register/SCNG)

    Denny and Monica Asbury of Huntington Beach have their photo taken on a surfboard inside a wave at the International Surfing Museum booth at SURFscape on Saturday, April 29, 2023, in Huntington Beach. Surf and outdoor companies show off their products at booths during the event which took place in a beach-side parking lot along Pacific Coast Highway a few blocks south of the Huntington Beach Pier. (Photo by Mark Rightmire, Orange County Register/SCNG)

    Surf and outdoor companies show off their products at booths at SURFscape on Saturday, April 29, 2023, in Huntington Beach. The event took place in the beach-side parking lot along Pacific Coast Highway a few blocks south of the Huntington Beach Pier. (Photo by Mark Rightmire, Orange County Register/SCNG)

    Surf and outdoor companies show off their products at booths at SURFscape on Saturday, April 29, 2023, in Huntington Beach. The event took place in the beach-side parking lot along Pacific Coast Highway a few blocks south of the Huntington Beach Pier. (Photo by Mark Rightmire, Orange County Register/SCNG)

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    A new beachside expo, SURFscape, is bringing retailers, surfers and outdoor enthusiasts together at a new festival-style event in Huntington Beach.

    The free event, which continues Sunday, offers people an “interactive surf experience” with about 90 booths across right on the shore south of the pier – visitors can try surfboards and wetsuits right in there in the water.

    Among the well-known brands participating are Quiksilver, Billabong and O’Neill, as well as up-and-coming newer brands and outdoor-focused brands that tap into the new “van life” trend, with trailers, campers and other accessories on hand, as well as electric bikes.

    Native like Water, a surf therapy group, has been showcasing its “SUPsquatch,” an eight-person stand-up paddleboard used for team building, and a Rising Tides panel discussion focused on sustainability and the environment.

    SURFscape is said to be the first surf-themed trade show held in Southern California in more than a decade.

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    ​ Orange County Register 

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